Las Vegas small business website statistics: how do sites measure up?

What did the study check, and what did it find?

We loaded each homepage once, on a simulated phone, and ran nine checks. Most sites pass the basics and miss on speed and accessibility.

Check	Sites that passed	Why it matters
Works over HTTPS	99%	Browsers mark sites without it as not secure
Page title	99%	The headline of your search result
Open to AI search crawlers	99%	ChatGPT search and Perplexity can list the site
Mobile viewport tag	91%	Without it, phones show a shrunken desktop page
Meta description	81%	The summary that often shows under the title
Tap-to-call link	78%	One tap to call from a phone
LocalBusiness structured data	54%	Your name, address and hours in a format search engines read
No accessibility errors found	14%	Easier to use with a screen reader, zoom or a keyboard
Good mobile speed (90 or more)	6%	The page shows up fast on a phone

Shares are of the 343 sites we could load and measure. HTTPS also counts 4 live sites that answer only over plain http, so it’s 343 of 347. Google has said Chrome will ask before opening public sites without HTTPS, starting with Chrome 154 (Google, October 2025).

How fast do Las Vegas small business websites load on a phone?

Slowly, for most. In Lighthouse’s mobile test, which simulates a mid-tier phone on a slow 4G connection, the typical homepage took 8.5 seconds to show its main content. Google’s guidance is 2.5 seconds or less (web.dev, updated September 2025), and 5% of sites managed it.

Scores split like this, in the bands PageSpeed Insights uses:

• Good, 90 to 100: 6%
• Needs improvement, 50 to 89: 71%
• Poor, under 50: 22%

The typical homepage downloaded 3 MB of files. Shops were slowest: 38% scored under 50.

How many have accessibility errors?

86% of homepages had at least one error that axe, a free checking tool, finds against the Web Content Accessibility Guidelines (WCAG) 2.2, levels A and AA. The most common, by share of sites:

• Text without enough contrast against its background: 64%
• Links with no name a screen reader can announce, such as an icon with no label: 45%
• Buttons and links too small or too close together to tap: 19%
• Embedded frames, such as maps and videos, with no title: 18%
• Images with no text alternative: 15%
• Pages that stop people zooming in: 15%

Food and drink sites did best, with errors on 56%, against 90% or more in every other group. For context, WebAIM’s 2026 check of the top million home pages, with a different tool, found errors on 95.9% of them.

Can search engines and AI assistants read the business details?

Mostly. Almost every homepage had a page title, though 10 were blank or a website builder’s default, such as “Home | My Site”. 81% had a meta description.

54% had LocalBusiness structured data: code that states the business’s name, address, phone and hours in one place search engines can read. Google needs only a name and an address for it (updated September 2026), and says its AI features need no special markup. It won’t lift a ranking on its own. It’s a plain, machine-readable copy of the details customers search for.

Do Las Vegas business websites block AI assistants?

Almost never. Only 2 of the 343 sites blocked an AI search crawler in robots.txt, and 10 (3%) blocked one that gathers AI training data.

OpenAI says sites that block OAI-SearchBot won’t be shown in ChatGPT search answers, while GPTBot only gathers training data, and each setting is independent. Perplexity uses PerplexityBot to find and link sites in its results. Three of the 10 training blocks came from Cloudflare’s managed robots.txt setting, and four dental practices shared one list, which looks like a web company’s default.

Another 8 sites, which we didn’t load, used robots.txt to turn away crawlers in general, ours included. Six of them shut out Google too.

Can customers call with one tap?

Most can. 78% of homepages had a tap-to-call link, led by trades (91%) and health (90%). Another 10% showed a phone number as plain text, and 12% showed no number at all. Some phones link a plain number on their own; a tap-to-call link works on all of them.

How many listed business websites are out of date?

About 1 in 5. Of the 451 business website links we started with, 87 (19%) no longer led to a working site for that business:

• 36 domains no longer existed
• 14 sites were gone, including 3 Google Business Profile websites (business.site addresses) and 4 Wix sites whose domain was no longer connected
• 13 domains were parked, expired or for sale
• 12 now showed a different business or spam, and 5 of those were gambling sites
• 12 more were server errors, placeholder pages or broken security certificates

A lapsed domain can be bought by anyone, and every listing that still points to it sends your customers there.

Which kinds of business did best?

Food and drink led on speed and accessibility, trades and health on tap-to-call, and shops trailed on speed and business details. Fast here means a Lighthouse mobile score of 90 or more. With about 55 sites in each group, small gaps can be chance.

• Food and drink, 57 sites: 16% fast, 56% with accessibility errors, 65% with LocalBusiness data, 65% with tap-to-call
• Shops, 56 sites: 2% fast, 93% with accessibility errors, 34% with LocalBusiness data, 68% with tap-to-call
• Trades and repair, 55 sites: 7% fast, 95% with accessibility errors, 58% with LocalBusiness data, 91% with tap-to-call
• Health, 69 sites: 4% fast, 90% with accessibility errors, 59% with LocalBusiness data, 90% with tap-to-call
• Beauty, 55 sites: 4% fast, 93% with accessibility errors, 49% with LocalBusiness data, 75% with tap-to-call
• Professional services, 51 sites: 6% fast, 90% with accessibility errors, 55% with LocalBusiness data, 76% with tap-to-call

How can I check my own website?

You can run most of these checks yourself, with free tools:

1. Speed. Put your homepage into PageSpeed Insights and read the mobile result. It runs Lighthouse, the test we used.
2. Accessibility. Run the WAVE checker from WebAIM on your homepage. Fix low-contrast text, unlabeled links and buttons, and images with no description first.
3. Business details. Put your homepage into Google’s Rich Results Test. If it finds no local business, your details aren’t marked up as LocalBusiness data.
4. AI crawlers. Open yoursite.com/robots.txt. A Disallow: / under OAI-SearchBot or PerplexityBot turns away the crawlers ChatGPT search and Perplexity use to find sites.
5. Tap to call. Open your site on a phone and tap the number.
6. Your links. Check the website address on your Google Business Profile, Apple Business Connect, Yelp and OpenStreetMap listings.

How was this study done?

We started from OpenStreetMap, the open map anyone can edit, and pulled every place inside a box around the Las Vegas valley that lists a website: 4,829 places on October 15, 2026. The box covers the valley’s cities and unincorporated Clark County, and leaves out Boulder City.

We kept independent businesses in six groups and left out chains, hotels, casinos, schools, hospitals, government offices, banks, gas stations and supermarkets. We also left out social, booking and ordering pages, links deep inside a bigger site, and websites five or more places share. That left 1,179 websites. We drew 80 at random from each group (all 77 in professional services), 477 in all, then removed 26 by hand: chains, national companies and resort businesses the map hadn’t tagged, apartment complexes and public bodies.

We loaded each site once, one at a time, from Las Vegas on October 15 and 16, 2026, with a user agent that named the study. We read each robots.txt first and skipped any site that asked crawlers to stay out. Speed comes from Lighthouse 13.5 in its standard mobile setup, the same one PageSpeed Insights uses. Accessibility comes from axe-core 4.13. We counted a site only if it showed the business’s name and a valley location or local number, and checked the rest by hand.

What it can’t tell you:

• It’s a sample of businesses on OpenStreetMap, not of every business in the valley. Restaurants are mapped far more than plumbers, and each group counts the same.
• One load per site. Lighthouse scores move a few points from run to run, and a lab test isn’t a real customer’s phone.
• axe finds some accessibility problems, not all. Deque, which makes it, puts it at about 57% of issues (March 2021).
• Homepages and robots.txt only. A site can also block crawlers at its firewall, which we didn’t test.

We publish totals only and never name or rank a business. Business list © OpenStreetMap contributors, available under the Open Database License. The query on the Overpass API: nwr["website"](35.90,-115.42,36.36,-114.90); nwr["contact:website"](35.90,-115.42,36.36,-114.90);

How Well Coded helps

Every website we build is checked for speed and accessibility before launch, works with a keyboard and a screen reader, and carries the business details search engines read. There’s more on how a project runs on our page about small business web design in Las Vegas, and on listings and your Google Business Profile in local SEO. For what a site costs, see what a website costs in Las Vegas.

We work with businesses in Las Vegas, Henderson, Summerlin and North Las Vegas, and across the US. Every project starts with a free 30-minute call and a written plan, with a fixed quote before work starts. To get started, tell us about your business.